About
Fantasy football has one scoring system. That has always seemed odd.
Custom Fantasy Leagues exists because the most interesting argument in any fantasy league is about the rules — and in every other game, that argument has nowhere to go.
The problem with a fixed rulebook
Every fantasy football game makes the same set of decisions on your behalf. Goals are worth this. Clean sheets are worth that. Defenders are punished for conceding and rewarded for a shutout, and nothing that happens in midfield without a goal at the end of it is worth anything at all.
Those are reasonable defaults. They are also just defaults — and they quietly decide what kind of football your league values. A game that pays nothing for a tackle is a game where defensive midfielders do not exist. Every league eventually has the conversation about what the scoring should be, and in every other game that conversation ends with a shrug.
What we built instead
A platform where the rules are the product. You choose which of 70 match stats score, how each one pays, whether it pays differently by position, and whether it pays at all unless some condition holds. You set the budget, the price bands and the transfer economy. Then the league runs on exactly what you specified — live, every gameweek.
The part that turned out to matter most is the part nobody sees: player prices are computed from your rules, not copied from somewhere else. A league that pays defenders for interceptions needs a market where those defenders cost what they are worth. Borrowed prices would make every custom league mispriced from the first deadline.
How we think about it
Live and final should mean the same thing. A score that shifts when a gameweek finalises is a bug, not a feature. The same scoring engine produces both, over the same data, so the number you watch is the number you get.
Show the working. Every point traces back to a named rule and a raw stat, including the rules that paid zero. Fantasy football generates enough arguments without the scoring being a black box.
Rules lock once people commit. A league freezes when members start picking squads. The whole value of a custom league is that everyone built a team around a known set of rules — rules that can change afterwards are not rules.
Say what is built and what is not. Draft and auction formats are designed and planned, and they are labelled that way rather than badged “coming soon” for a year. More competitions are coming; today it is the Premier League, covered properly.
Where it is going
The near-term roadmap is draft and auction formats, more competitions beyond the Premier League, and a set of analysis tools for managers who want to plan rather than guess.
If there is something your league has always wanted to score and never could, we would genuinely like to hear about it — that is where most of this came from in the first place. Get in touch.
A note on names
Custom Fantasy Leagues is an independent product. It is not affiliated with, endorsed by or connected to the Premier League, Fantasy Premier League, or any club or competition referred to on this site. Where we mention other fantasy games, it is to describe how ours differs.
Free for the founding season.
Leagues cost credits, and we are giving founding managers 100 of them — enough to run a full 38-gameweek season for up to twenty managers. No card, no trial timer.
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